epocrates

A collection of ads, environmentals, and mailers for athenahealth’s medical reference app.

A subset of athenahealth, the epocrates brand features a pattern built from the very pills it helps physicians identity and human-focused illustration. A rich blue differentiates from the recognizable athenahealth purple, while staying in the family.

As lead designer for the epocrates team, I collaborated with their their marketing team on campaigns including: mailers sent to practices. advertisements and environmentals for tradeshows.

Brand Rollout / Animation Art Direction / Environmental / Print / Digital / Packaging / Direct Mail