Robin

A bold new look to represent what Robin’s all about: hybrid work and human connections.

Seeking fresh visuals and updated messaging to better represent what Robin’s all about: hybrid work and human connections, this identity was developed In partnership with Focus Lab.

This branding demonstrates a commitment to a people-centered approach to hybrid work. A logo inspired by the familiar shape of a table, speaks to who Robin is as a company as they come together and change the way we work. The “magenta thread” is an element that strings together people, places, ideas, and connects everything we do. And a color palette developed to stand out, adds energy and depth, leading with a single color: magenta.

Creative Direction / Print / Web + Digital